With the strength of over 50 years of experience and industry-leading technology, we can ensure the highest of quality and service.
We pride ourselves on being able to produce the most dynamic and cost-effective options in the market and have delivered all types of signage, from one-off signage centrepieces to the complete design, manufacture, installation and maintenance of major brands and franchises across Africa.
Prestige Signage Projects (PTY) Ltd Sign Group are specialists in all signage media:
Brand integrity a priority, we can deliver nationwide rollouts…
FABRICATED & MOULDED
3D Letters, routered, moulded, steel, plastic, & aluminium…
ILLUMINATED, LED & NEON
LED & neon lighting are flagship products for us…›
DIGITAL PRINT & POS
In-house print centre with the ability to print onto any substrate…
Getting your branding spot on is key when you’re running a business because branding is how customers are going to recognise you. The combination of a name, logo, colour scheme and slogan can be a really powerful marketing tool when you get them right, helping to shape an image of your company within the minds of the general public and, hopefully, ensuring they remember and return to you time and time again.
Strong branding and a unified brand of your company are important. That means reproducing the same logo, font and colour scheme on everything from your business cards to your company car livery, your letterheads to your free promotional giveaways, and corporate identity signage also plays a major role in achieving a unified brand.
Signage is particularly critical in this regard because it is, perhaps, the most visual representation of your branding, prominently displayed outside your business premises and seen by thousands every day. So what difference does bold corporate identity signage make to a business?
Signage is one of the most fundamental marketing tools your company has. On a walk down any average High Street, you’re likely to pass tens, if not hundreds, of external signs which announce to the world what the company or organisation behind the double doors sells or provides. Be they shop front signs, estate agent displays, signs for a gym or restaurant or even school signs, well-designed signage lets you know at a single glance exactly what you can expect.
With so many signs competing for the attention of passers-by, making sure that yours stand out from the crowd can seem like a challenge. Bold and aesthetically attractive bespoke signage has been proven to have a significant impact when it comes to generating footfall, and people always react positively to anything which enhances the appearance of a building or area. If your signage is visually appealing and well-maintained, people are more likely to register it and take a second look, particularly if there’s something unusual, eye-catching, beautiful or entertaining about it.
You should think about signage as advertising for your business which is working round the clock and always on display. This is the showcase for your brand, the ticket to attracting footfall and the best place to ensure that your corporate identity is made as attractive and memorable as possible. Dull or badly designed branding turns people off. They may only remember the name, they may only remember the logo or colours, but if some element of your brand sticks in the heads of the people who see it, you’re on your way.
What makes a successful unified brand?
People tend to shy away from the phrase ‘corporate identity’, but ‘corporate’ doesn’t have to be synonymous with ‘dull’. Your corporate identity is simply the way you put your business across to the world, and that’s entirely up to you! Of course, you want to maintain professionalism at all times, but not at the expense of injecting a little personality into your branding.
If you work with a talented graphic design team, you will find that they can almost certainly distil the essence of your company into a branding package which is as simple as it is bold and as memorable as it is beautiful. Every company has its own unique personality, regardless of the industry they’re in or the goods and services they supply. Capturing that uniqueness within your corporate identity branding is the job of any designer worth their salt, including those who create bespoke corporate identity signage.
Ensuring that the branding you have created translates across all platforms means it’s easier for people to remember you and find you again. A successful unified brand is one which extends its brand image across everything the company does, covering signage, business cards, office stationery, banners on social media platforms, wraps around company cars and vans, menus and price lists, and giveaway gifts handed out to new clients.
Wherever there is a chance to put your branding on display, seize it with both hands.
Never forget the importance of your corporate identity signage. Your signage is the gift which keeps on giving, because it is the most direct route to getting your brand and company noticed, with no other branding tool so prominently and permanently on display. Who, after all, cannot conjure up the colour schemes of the major supermarkets in their mind, or walk down a street and fail to recognise the logos of our biggest High Street names?
Whatever goods you sell or services you provide, investing in strong corporate signage can make a massive impact on brand awareness. At Prestige Signage, we have many years’ experience crafting the most eye-catching and unique signage solutions you’re likely to find. Our expert team of graphic designers can work closely with you, to ensure that your corporate identity is fully captured in not only your external signage but on a range of other signs, car wraps and products.
For more information on how we can help you achieve a successful, fully unified brand, simply get in touch with us today.